Talked to a friend a while back whose dog had gotten into it with a skunk at close range. Nothing was working, including tomato juice, and his doctor told him to try the plain Massengill. Well, besides the mortification of having to buy about a case of the stuff, it actually worked quite well. So he figures he ought to be doing commercials - "Massengill, it got the skunk stank out of my dog, think what it can do for you."